We’ll spare you the obvious here — we’re quite aware that Shiro’s VJ (pictured) looks an awful lot like something else — but nevertheless, the outfit is hoping that its forthcoming trio of portable media players can somehow get traction in the overly saturated market. The aforementioned VJ reportedly rocks a 2.4-inch 320 x 240 resolution display, up to 8GB of internal storage space, a microSD expansion slot, built-in microphone for voice recording, an FM radio, up to 20 hours of music playback (5 hours of video) and support for MP3, WMA, WAV, BMP and JPEG files. As for the MR, look for similar features in a smaller (2-inch display) package with a maximum capacity of 4GB, while the MD boasts an even tinier screen (1.8-inch) and a fair bit less battery life. Regrettably, no pricing details were mentioned, but we get the feeling Shiro will be saving those tidbits for CES.

Shiro is preparing 3 new portable media player for the upcoming CES. The Shiro VJ features a 2.4-inch 320×240 LCD display, integrated FM tuner, support for MP3, WMA, WAV music and BMP, JPEG images, 8GB internal memory and a microSD card slot.

The other 2 are MR and MD, MR shares similar features with VJ but has a smaller (2-inch) LCD display, and only 4GB of capacity. MD has a 1.8-inch LCD display.